The effectiveness of online networking events

Online networking events can be effective and offer many benefits, but they may not be a perfect substitute for face-to-face networking events. The effectiveness of online networking events depends on various factors, including your goals, preferences, and the specific event itself. Here are some considerations:

Advantages of Online Networking Events:

  1. Accessibility: Online events are accessible to a broader audience since participants can join from anywhere in the world without the need for travel. This can lead to more diverse and global connections.
  2. Cost-Effective: Online events often have lower costs associated with them compared to face-to-face events, as there are no expenses for travel, accommodation, or physical venue rental.
  3. Convenience: Participants can attend online events from the comfort of their homes or offices, making it easier to fit networking into their schedules.
  4. Technology: Online platforms can facilitate efficient networking, with features like virtual breakout rooms, chat, and easy document sharing, allowing for seamless interaction.
  5. Recording and Documentation: Many online events are recorded, making it possible to review content and connections after the event, which can be valuable for follow-ups.

Disadvantages of Online Networking Events:

  1. Lack of Personal Connection: Face-to-face interactions often create stronger personal connections compared to online interactions. Body language, facial expressions, and physical presence play a significant role in building rapport.
  2. Limited Serendipity: Online events are structured, which means serendipitous encounters are less likely. In physical events, you might bump into someone unexpectedly, sparking a conversation that leads to a valuable connection.
  3. Technical Issues: Technical glitches, internet connectivity problems, and platform issues can disrupt online networking events and hinder meaningful interactions.
  4. Networking Fatigue: Constantly participating in online events can lead to networking fatigue, as it can be mentally draining to spend long hours in virtual meetings.
  5. Information Overload: With online events, there is often a wealth of information and connections available, which can be overwhelming and make it challenging to focus on meaningful relationships.

The Effectiveness Depends On:

  1. Event Design: The effectiveness of an online networking event depends on how well it’s organised. Engaging speakers, interactive sessions, and opportunities for one-on-one networking can make a significant difference.
  2. Your Networking Goals: Consider what you aim to achieve from networking. Online events can be great for information gathering and initial connections, but face-to-face interactions may be more effective for building deeper relationships.
  3. Comfort with Technology: Your level of comfort and familiarity with the online platform being used can affect your experience. Familiarise yourself with the tools to make the most of the event.
  4. Follow-Up: Regardless of the type of event, effective networking often depends on what you do after the event. Follow up with your new contacts, nurture those relationships, and turn them into meaningful connections.

In summary, online networking events can be effective and offer several advantages, but they may not entirely replace the personal connections and spontaneous interactions that face-to-face events provide. The choice between the two depends on your specific goals and circumstances. Many people find a combination of both online and in-person networking to be the most effective approach.

More News

Read the latest news and updates from across all our locations

Manchester's thriving commercial property market

Why Are Business Owners Choosing Manchester?


Choosing Serviced Offices For The First Time

Top tips and great advice on finding your first serviced office space.


5 Star Offices to Impress Your Team & Customers

One of our most popular locations of 2023


Coworking vs Private Serviced Offices

Coworking or private office space - what's the best fit for you and your business.


Top Benefits of Choosing a Serviced Office for Your Business

Unlock the potential of your business with serviced offices: Flexibility, fully furnished spaces, prime locations, professional support, cost savings, and networking opportunities.

See all news

Make an enquiry

[contact-form-7 id="695" title="Enquiry"]